Welcome to Randall Reed's Planet Lincoln Dallas Love Field -- the World's Largest Lincoln Facility. Our dealership has a strong and committed sales staff with many years of experience satisfying our customers' needs. Our dealership was created to provide a buying and car-care experience like no other. From six indoor stories of selection to luxury lounges and concierge service, everything we do is to assist with your vehicle needs. We invite you to browse our inventory online, request more information about vehicles, set up a test drive or inquire about financing!

If you don't see what you are looking for, click on CarFinder, fill out the form, and we will let you know when vehicles arrive that match your search! Or if you would rather discuss your options with our friendly sales staff, click on directions for interactive driving directions and other contact information.

Historic Luxury

Our one-of-a-kind luxurious dealership is part of the redevelopment at the historic former Braniff International Airways facility at Dallas Love Field. We invite you to visit our stunning 267,342-square foot Lincoln dealership that includes a massive, multi-level 600-plus space parking structure. The dealership and site redevelopment has been a steadfast mission of Randall, Sherry and Shelby Reed, owners and award-winning Texas automotive dealers and entrepreneurs.

Developing The Dream

Mr. Reed retained Michael Graves, founding partner of The Gravity Company, to develop the Reed family's vision of the mixed-use redevelopment, including the next generation Lincoln dealership. The Gravity Company has worked with the Federal Aviation Administration, Texas Historical Commission and the National Parks Service to not only secure all that was needed to build this amazing showplace, but to preserve the history of this stellar location.


Sky-High Selection

Planet Lincoln Dallas Love Field customers will enjoy a unique shopping experience in the soaring six-story Lincoln location. The elegant showroom invites our customers to shop for vehicles in a whole new way. At Planet Lincoln Dallas Love Field, you will experience exclusive innovative concierge services that modernize and streamline the automotive purchasing and service processes. Relax in one of our luxe lounges where clients can enjoy making their Lincoln selection and making sure it is tailor-fit to meet their needs. No longer will a shopper need to brave the Texas elements. The vehicle selection is enclosed, protecting customers from the elements as they browse for their new or pre-owned vehicle. The choices continue when guests visit our complimentary refreshment bar, featuring a host of offerings.

Shop Where You Are

Planet Lincoln Dallas Love Field features one of the largest Lincoln inventories in the nation. Select from the new Lincoln Aviator and Corsair, the popular Lincoln Navigator, Nautilus, MKC and Continental. Our team provides custom fittings to match your luxury vehicle to fit your wants and needs. Let our concierge team locate the right Lincoln for you.

Buying a new Lincoln has never been more effortless. Simply select the vehicle of choice and a concierge will deliver a test drive to your doorstep. Once you make your final selection, we take care of the rest, including delivery direct to you.

Lincoln Black Label Perfection.

The Planet Lincoln of Dallas Love Field location is a premier Lincoln Black Label dealer. The elevated Lincoln line-up offers premium materials, excellent service and a host of benefits included with your vehicle. Lincoln Black Label offers ownership on your terms.

Tailored Luxury: From private fittings to remote delivery,* our concierge team is dedicated to providing an effortless buying experience. Ask about Complimentary Care* and Premium Maintenance. Lincoln Black Label is luxury exemplified. Let our concierge team help you explore the curated interiors and superior service afforded every Lincoln Black Label owner.

Your time is valuable

When you need maintenance or vehicle repair, the Planet Lincoln team is here to help with every aspect of service that is tailored to fit your needs. Shop or schedule service online. There is never a need for you to visit our Lincoln location. Our team will handle all of the details for you. Ask about Lincoln Pickup & Delivery™. *

At Your Service: Simply arrange a service appointment and your service concierge will take care of the rest.

Pickup & Deliver: For eligible vehicles, once service is scheduled, a Planet Lincoln representative will pick you up at your specified location. We will provide a complimentary Lincoln through your service time to ensure your schedule and daily transportation needs are not interrupted. Once the work is complete, we will deliver your vehicle directly back to you. Easy. Effortless. That's service at Planet Lincoln Dallas Love Field.


Whether you're shopping for Lincoln Certified Pre-Owned or any other make or model of pre-owned car, truck or SUV, Planet Lincoln Dallas Love Field has an extensive selection of quality vehicles from which you can choose. Discover how easy pre-owned shopping can be with your own personal concierge. We are here to help with all of your automotive needs.

Financing Made Easy

Planet Lincoln Dallas Love Field has a financing team dedicated to helping you and your family find the right vehicle loan financing. We are here to answer all of your questions about auto vehicle loans, financing, leasing and APR rates for your New Lincoln, Lincoln Certified Pre-Owned or Pre-owned car, truck and SUV needs. Let the Randall Reed team help you discover the interest rate, car payment or loan schedule that fits your financial plan. We are here to make buying or leasing easy.

Award-Winning Experience

The Randall Reed family of dealerships have been delivering award-winning, superior customer service for over 30 years. With over 1 million satisfied customers, the Reeds are one of Texas' most award-winning dealership groups in America. The customer experience is our team's number one priority and both our dealership, onsite and offsite services are specifically designed to provide you an exclusive, Lincoln brand experience. Planet Lincoln of Dallas makes shopping for a vehicle or having one serviced an easy and enjoyable experience. Whether you choose to visit our new location or have us deliver or pick up from yours, we will provide you with the effortless, luxury ownership experience you have come to expect with your Lincoln.

*Available within 30 miles of participating Lincoln Black Label Dealers. *During ownership by first registered Lincoln Black Label owner during normal business hours at participating dealers. *See dealer for complete details. *Available for select 2017 or new Lincoln vehicles.



Planet Lincoln Dallas Love Field

7767 Lemmon Ave
Directions Dallas, TX 75209

  • Sales: (972) 634-9082
  • Service: (972) 634-9082
  • Parts: (972) 634-9082


  • Monday 8:30am-8pm
  • Tuesday 8:30am-8pm
  • Wednesday 8:30am-8pm
  • Thursday 8:30am-8pm
  • Friday 8:30am-8pm
  • Saturday 8:30am-6pm
  • Sunday Closed