Biggest Vehicle Redesigns in Lincoln History

Every Lincoln follows a maintenance schedule built specifically for its model and engine, and the Intelligent Oil-Life Monitor® tracks exactly when that schedule calls for attention. Cost follows a similar logic, shifting with model, mileage, and the type of service or parts involved. This guide walks through both questions, and when you're ready, you can schedule your Lincoln service with our team at Planet Lincoln Dallas Love Field. Contact Us How Often Does a Lincoln Need Service? Lincoln doesn't lock every vehicle into one fixed number. Many newer Lincoln models rely on the Intelligent Oil-Life Monitor to determine when an oil change is due based on how the vehicle is actually driven, rather than a set mileage or time interval, while other maintenance items like filter checks and inspections follow the schedule in your owner's manual. That manual-based schedule commonly falls in the 5,000 to 7,500 mile range, particularly for vehicles driven under severe conditions like frequent towing, extended idling, or stop-and-go traffic. Lincoln service intervals aren't one-size-fits-all. A Lincoln Navigator used for towing a boat most weekends will need attention sooner than a Lincoln Corsair driven mostly on Central Expressway during a calm commute. Lincoln Motor Company builds flexibility into its maintenance intervals rather than locking every model into the same number. The safest way to know your exact Lincoln service schedule is to check your owner's manual or run a VIN lookup through the Lincoln Client Relationship Center, which pulls the precise schedule tied to your specific vehicle configuration. Routine Lincoln Service Timing and the Intelligent Oil-Life Monitor The Intelligent Oil-Life Monitor® is one of the more thoughtful features Lincoln Motor Company has built into its vehicles. It's not a physical sensor dipped into the oil pan, but a software algorithm that reads data from your engine, tracking driving habits, idle time, and temperature exposure to calculate how much useful oil life remains. That calculation runs on a percentage scale. When the system reaches around 5 percent oil life, the dashboard displays a "Change Engine Oil Soon" alert. Once it hits zero, the message changes to "Oil Change Required." Depending on how the vehicle is driven, the IOLM may never reach a full 12 months or 10,000 miles before triggering that alert. On the other end, heavy idling, the kind common in Dallas rush hour on I-35E or LBJ Freeway, can trigger the warning as early as 7 months or 4,000 miles. The IOLM only governs oil changes. Tire rotations, filter swaps, and fluid checks still follow the time and mileage tables outlined in your owner's manual, independent of what the oil monitor displays. Treating the IOLM as your only maintenance guide can mean missing service that's due even when the oil life indicator still looks healthy. Lincoln Maintenance Schedule by Mileage A full Lincoln maintenance schedule breaks down into a handful of predictable categories, each tied to specific mileage markers. Understanding these milestones makes it easier to plan ahead rather than reacting to a warning light. Oil and Filters Oil and filter changes remain the backbone of any Lincoln service schedule. On many Lincoln models, oil change timing is set by the Intelligent Oil-Life Monitor based on driving conditions rather than a fixed interval, though vehicles without the monitor, or other general maintenance guides, often list a 5,000 to 7,500 mile window depending on oil type and engine. Cabin air filters typically get swapped around the 20,000-mile mark, often paired with a synthetic oil change to make the most of a single service visit. Batteries and Cooling Systems Battery, belt, hose, and exhaust inspections generally happen around 15,000 miles. Cooling systems deserve a closer look by 60,000 miles, with a full coolant flush recommended by 100,000 miles or ten years, whichever arrives first. These components work harder in Dallas than in milder climates, which we'll get into shortly. Tires and Brakes Brake pads can start showing wear as early as 15,000 miles depending on driving style, and a brake fluid flush is typically due around 60,000 miles. Tire rotations happen on a shorter cycle, usually every 5,000 to 10,000 miles, to keep tread wear even and handling predictable. Fluids and Inspections Transmission fluid, power steering fluid, and other critical fluids get checked at intervals that vary by model, but the 30,000 to 60,000 mile range typically brings a deeper round of inspections. AWD Lincoln models also need rear differential service on their own separate schedule, something our Lincoln service center can confirm against your specific VIN. Typical Lincoln Ownership and Maintenance Costs Lincoln maintenance costs land close to average for the luxury segment, and staying consistent with your schedule tends to keep costs predictable rather than surprising. RepairPal puts the average annual Lincoln repair and maintenance cost at $879 brand-wide, a figure that reflects the full lineup rather than any single dealership's pricing. That same data shows Lincoln owners average about 0.4 unscheduled shop visits per year, and that 15 percent of Lincoln repairs are classified as severe compared with a 12 percent average across all models. That last figure sounds concerning until you consider what RepairPal also notes: a higher average repair cost doesn't equal lower reliability. The Lincoln MKZ is a good example. MKZ maintenance cost estimates can run a bit higher than some competitors, yet that doesn't reflect poor build quality. It often just reflects the cost of specific components and labor for a well-equipped sedan. The same logic applies to a Lincoln Navigator maintenance cost, which naturally runs higher than a compact crossover simply because its brakes and cooling system are built bigger to match the vehicle. Cost drivers across the board include model year, driving habits, towing use, and how closely the owner sticks to the recommended maintenance schedule. Vehicles serviced consistently tend to avoid the larger repair bills that come from deferred maintenance catching up all at once. If you're wondering about Lincoln service cost in Dallas, TX specifically, we'd rather give you an honest range in person than a number that doesn't account for your model and mileage. Ask our team about A/Z Plan or warranty and service package eligibility when you bring your vehicle in; it can meaningfully change what you pay out of pocket. Dallas Driving Conditions That May Require Earlier Service North Texas puts real strain on a vehicle that milder climates simply don't. Dallas sees roughly 105 days of extreme heat each year, with July averaging 85.7°F and the annual temperature range spanning 39°F to 96°F. That heat is hard on batteries specifically. According to AAA, citing Consumer Reports research, batteries in southern states last around 17 months less than in colder northern climates, and the organization sees a noticeable jump in service calls after just a few days above 90°F. Consumer Reports recommends annual battery load testing after two years of use in warm climates like ours, a step we build into our inspections for exactly this reason. Heat affects tires too. AAA notes that pavement temperatures above 150°F, common on Dallas asphalt in July and August, raise the risk of blowouts, and under-inflated tires make that risk worse by trapping more heat. Combine that with DFW traffic congestion, which rose 27.6 percent to an annual average of 4 hours and 47 minutes per driver and now ranks 14th nationally in a recent traffic study, and you get a lot of idling and stop-and-go driving. That kind of severe driving condition is exactly what shortens intervals under the IOLM algorithm, since the system reads idle time and heat exposure as accelerants to oil breakdown. Highway stretches on Central Expressway or LBJ Freeway during summer months put extra strain on cooling systems, especially when combined with sustained heat. Dallas isn't dry year-round either; the region gets around 39 inches of rain across roughly 78 days annually, which wears down tires and brakes on wet pavement, along with AWD drivetrain components. Given all this, Dallas conditions often justify moving up your service date rather than waiting for the standard interval. Lincoln Maintenance at a Glance Here's how the schedule, the Dallas climate, and the bill relate to each other. Intervals are general guidance; your owner's manual and a VIN lookup return the exact schedule for your configuration. Service Timing Dallas Factor Cost Driver Oil and filter IOLM alert, or 5,000–7,500 mi Idling and heat shorten the interval Oil type, engine capacity Tire rotation 5,000–10,000 mi 150°F+ pavement, 78 rain days Wheel size, added balancing Battery and belt inspection 15,000 mi, then annual load test ~105 extreme-heat days a year Inspection vs. replacement Brakes Pads from 15,000 mi; fluid ~60,000 mi Stop-and-go traffic, wet pavement Pads only vs. pads and rotors; model size Cabin air filter ~20,000 mi Heavy year-round A/C use Part price; cheaper bundled with an oil change Cooling system Inspect ~60,000 mi; flush at 100,000 mi or 10 yrs Sustained summer highway heat System capacity by model Fluids and AWD differential 30,000–60,000 mi; differential by VIN Towing and idling raise fluid temps Number of fluids; AWD models only Warning Signs Your Lincoln Needs Service Sooner Even with a solid Lincoln maintenance schedule in place, certain signs mean it's time to bring your vehicle in before the next scheduled visit. We'd rather you catch these early than wait for a bigger repair bill. Check Engine, Oil Pressure, or Temperature warning lights on the dashboard Squealing or grinding sounds when braking Knocking or tapping sounds from the engine Visible fluid leaks underneath the vehicle A sweet smell, which can indicate a coolant leak Burning smells while driving Vibrations or a noticeable change in handling Any one of these on its own is worth a call. A few appearing together usually means it's time to bring the vehicle in rather than wait it out. Schedule Your Lincoln Service at Planet Lincoln Dallas Love Field Concierge-Level Care, Built for Busy Dallas Life We built our service experience around the idea that maintaining a Lincoln should feel as refined as driving one. As the world's largest Lincoln facility, located at 7767 Lemmon Avenue in Dallas, we service every current and pre-owned model (Corsair, Aviator, and Navigator included) using OEM-approved parts exclusively. Whether you're due for a routine oil change or a deeper mileage-based inspection, our technicians know these vehicles inside and out. We also understand that busy Dallas professionals and families don't always have time to sit in a service lounge. That's why we offer the Lincoln Mobile Service Van, which brings service directly to your home or office, along with Lincoln Pickup & Delivery paired with a complimentary Lincoln loaner vehicle. It's care designed to make ownership effortless, not another item on your to-do list. Book Your Visit If you're still asking how often your Lincoln needs service for your specific model, our team can pull your exact schedule and walk you through what's due now versus what can wait. Schedule your Lincoln service today, or reach out to our team with any questions about your vehicle's care. Photo of Mechanic focusing on vehicle maintenance under a car lift in a garage by Artem Podrez is licensed with Pexels License.

There's no magic number that guarantees financing on a Lincoln. Approval comes down to a mix of factors: your income, credit history, debt-to-income ratio, down payment, and whatever guidelines the specific lender you're working with happens to use. A higher score generally gets you better rates, sure, but buyers with all kinds of credit profiles finance Lincolns successfully every day. If you want to see where you stand before setting foot in a showroom, our online finance application will give you a clearer picture of your options. more Most lenders work off the FICO scale, which runs from 300 to 850, though auto lenders sort applicants into their own tiers rather than the general credit categories you might see elsewhere. Buyers near the top usually land the best rates, while those lower down can still get approved, though often at higher interest or with extra conditions attached. And if your own profile doesn't quite hit a lender's threshold, a creditworthy co-applicant can bridge that gap. Contact Us How Auto Lenders Evaluate Your Financing Application Your credit score matters, but lenders rarely stop there. They also weigh income stability, employment history, and your debt-to-income ratio (DTI), which shows how much of your paycheck is already tied up in other obligations. Loan-to-value ratio (LTV), payment-to-income ratio, and how long you've had credit all come into play too. The vehicle itself matters as well. Newer models from established luxury brands like Lincoln tend to hold their value, which lowers the lender's risk and can make approval, or better terms, easier to land. Pair strong credit with steady income and a manageable DTI, and you've got the best possible setup for a smooth financing process. Credit Score Ranges and What Buyers Can Generally Expect Knowing where your score falls helps set realistic expectations before you apply. Auto lenders commonly use these tiers: Credit Score Range Auto Lending Tier General Expectation for Buyers 300–500 Deep Subprime Financing is difficult; typically requires a co-applicant, a substantial down payment, or a specialized subprime lender. Average new-vehicle APRs run around 16%. 501–600 Subprime Financing is available but expensive, averaging roughly 13% APR on new vehicles. Lenders scrutinize DTI and LTV closely. 601–660 Near Prime Approval odds improve, though rates jump noticeably compared to prime, averaging near 10% on new vehicles. 661–780 Prime The most common tier among new-vehicle buyers. Competitive rates and standard terms average around 6.4% APR. 781–850 Super Prime Best available rates, averaging roughly 4.7% APR on new vehicles, and the tier most likely to qualify for promotional offers such as 0% financing when a manufacturer incentive is active on that model. These are general benchmarks, not guarantees. Actual approval, rates, and terms depend on the applicant and the lender. First-Time Buyers First-time buyers run into a specific problem: little or no credit history often gets treated much like poor credit, simply because lenders don't have enough data to judge reliability. A bigger down payment, a creditworthy co-applicant, or solid proof of income and employment can help close that gap. Some lenders will even weigh DTI and payment-to-income ratios when there's no traditional score to look at. Buyers Rebuilding Credit Rebuilding credit doesn't shut the door on financing a Lincoln. You might see higher down payment requirements or steeper rates at first, but consistent, on-time payments on a new loan can move the needle over time. Opening one to three accounts and managing them well, keeping balances low, and checking pre-approval options online are all worth a conversation with our finance team. Financing vs. Leasing: Which Fits Your Credit Profile? Which path is friendlier to a lower credit score depends on the lender. Financing gives lenders more room to restructure a loan around a larger down payment or a longer term, though some argue leasing can be easier to approve because the smaller monthly payment reduces their exposure. What's consistent is that luxury brands set a higher bar than mainstream ones. Most captive lenders want somewhere between 620 and 680 for a lease, but premium brands typically look for 700 or higher, and the best money factors go to applicants above that. And if you're financing over a longer stretch, many lenders look for a stronger credit profile to offset the added risk. Financing gets you to full ownership once the loan's paid off, which makes it the better route if you plan to keep your Lincoln for years and build equity. Leasing usually means a lower monthly payment, since you're only covering depreciation rather than the full purchase price, but it comes with mileage caps and you walk away with nothing at the end. Want to see how current models fit your budget either way? Explore our new Lincoln vehicle lineup before deciding which path suits your situation. Benefits of Getting Pre-Approved Getting pre-approved before you walk into the dealership is one of the smarter moves a buyer can make. It hands you a defined budget and a clear interest rate up front, so there's no guesswork. Pre-approved buyers also move through paperwork faster once they're at the dealership, leaving more time to focus on picking the right vehicle instead of sorting out financing on the spot. Pre-approval puts you in a stronger negotiating position too, since you're not stuck with whatever terms happen to be on the table that day. Our finance team offers online pre-qualification as a low-pressure way to see real terms before you ever step into the showroom. Complete our online finance application whenever you're ready to check where you stand. Steps to Prepare Before Applying Start by pulling your credit report from the major bureaus and looking for errors or outdated information that might be dragging your score down. Disputing inaccuracies before you apply can sometimes bump you into a better tier. Gather your paperwork ahead of time. You'll want proof of identity, income, and insurance, along with your credit report, trade-in documents if you have them, and funds for your down payment. Self-employed applicants should expect to hand over tax returns instead of standard pay stubs. Having all this ready avoids delays and makes you look like an organized, reliable applicant. Ways to Improve Your Approval Odds A handful of practical moves can strengthen your application beyond whatever number shows up on your credit report. A bigger down payment, with 10 to 20 percent a common target, brings your LTV down and reduces the lender's risk. Paying down existing debt improves your DTI. Pulling your credit report and checking for errors before you apply can catch mistakes that might be dragging your score down unfairly. It also pays to shop your application around to a few lenders and compare offers, but timing matters here. Credit scoring models group auto loan inquiries made close together and count them as one, which means several applications in a tight window cost you no more than a single one. Newer FICO versions allow a 45-day window and older versions allow 14 days, while VantageScore uses 14, so keeping all your applications inside a two-week stretch is the safest approach regardless of which model a lender uses. Spreading the same applications across several months is what does the damage. Bringing in a co-applicant is also worth considering if your profile could use the extra support. Trade-In Considerations Trading in your current vehicle cuts down the amount you need to finance, which lowers your LTV and effectively works like part of your down payment. A well-kept trade-in reflects well on your overall profile too. Our finance team can walk you through your trade-in's value and how best to apply it toward your next Lincoln. Checklist: How to Strengthen Your Loan Eligibility Think of this as a pre-application tune-up for your finances: Pay all current bills on time in the months leading up to your application Reduce revolving balances, particularly on credit cards, to lower your utilization ratio Avoid applying for new credit cards or loans in the 60 to 90 days before your auto loan application Save toward a down payment of roughly 10 to 20 percent of the vehicle's price Confirm your employment is stable and consistent Double-check that all financial information on your application is accurate and complete Even small tweaks in preparation can shift your application into a better tier. For guidance tailored to your specific situation, our finance team or a financial advisor can help you map out the right approach. Start Financing Your Lincoln with Planet Lincoln Love Field Why Work With Our Finance Team Planet Lincoln Dallas Love Field, the world's largest Lincoln facility, brings the same care and professionalism to financing that defines the Lincoln brand itself. Located at 7767 Lemmon Avenue in Dallas, TX, the 267,342-square-foot dealership spans six indoor stories and houses a team of finance specialists ready to match your credit profile to the right financing option, whether you're eyeing a new Lincoln Navigator, weighing the Corsair against the Aviator, or looking at a pre-owned model. As a Premier Lincoln Black Label dealer, Planet Lincoln Love Field also offers concierge services and remote delivery for added convenience. Ready to Move Forward? Complete our online finance application to see where you stand, or call 972-634-9082 to speak with our finance team directly. You're also welcome to visit us Monday through Friday from 8:30 AM to 8 PM, or Saturday from 8:30 AM to 6 PM. Approval, terms, and rates vary by applicant and lender, and any figures mentioned here are general industry benchmarks rather than guaranteed offers, so getting pre-qualified remains the most reliable way to see your actual terms before you buy. Photo Courtesy of Lincoln

Lincoln has long positioned itself as a brand that goes beyond transportation, and within its lineup, one designation stands apart: Black Label. It's the brand's highest luxury trim, built around premium materials, exclusive design themes, elevated technology, and owner benefits that reach well past the vehicle itself. If you've been shopping luxury SUVs and keep bumping into this term, know that it's a full ownership philosophy, with craftsmanship and concierge-level service that follows you long after you leave the showroom. Browse our Lincoln Black Label inventory at Planet Lincoln Dallas Love Field. more Contact Us What Is Lincoln Black Label? Lincoln Black Label pairs artisan-level interior design with exclusive materials and a set of ownership perks most luxury brands save for their top-tier buyers only. Lincoln built the program to raise the quality of every touchpoint, from picking out a vehicle to a routine maintenance visit years down the road. How Black Label Differs From Standard Trims and Reserve Premiere delivers comfort. Reserve adds meaningful refinements. Black Label operates in its own category entirely. The distinction shows up immediately in the materials: hand-finished leather, Alcantara suede, authentic wood accents, and color palettes you won't find on lower configurations. Lincoln builds these into Black Label from the ground up rather than tacking them on later. The bigger separation is in service. Black Label owners get concierge-level support, included premium maintenance, and access to experiences that Reserve and Premiere buyers simply don't have. Reserve works well for people who want elevated comfort, but Black Label buyers are usually chasing something more personal, something closer to a complete experience. Available Lincoln Black Label Models Lincoln currently offers Black Label on three SUVs: the Nautilus, the Aviator, and the Navigator. That gives buyers a midsize option, a three-row option, and a full-size flagship, each carrying the same elevated experience. Lincoln Nautilus Black Label The 2026 Lincoln Nautilus Black Label is built around serenity. Its cabin is genuinely quiet, and the bespoke Aurora interior theme reinforces a calm that's rare in the midsize segment. For anyone logging long commutes, the Nautilus Black Label pairs modern tech with comfort that feels closer to a private suite than a typical car interior. Lincoln Aviator Black Label Performance and luxury meet in the 2026 Lincoln Aviator Black Label. It drives with more energy than its stablemates while keeping the elegance the program is known for. Advanced safety systems and driver-assist tech pair with the exclusive Invitation, Flight, and Moonbeam interior themes, giving the Aviator a sportier, but still refined, personality. Lincoln Navigator Black Label The 2026 Lincoln Navigator Black Label sits at the top of Lincoln's lineup. As the flagship, it delivers space and presence at a scale few vehicles in any segment can match. Expansive interiors, available third-row seating, and the latest technology make it work equally well for family travel and executive transport, all wrapped in the Navigator's own Atmospheric, Enlighten, and Invitation themes. Lincoln Corsair Black Label: Coming Eventually? The Lincoln Corsair doesn't have a confirmed Black Label version yet. There's been speculation about a future Corsair Black Label showing up in a coming model year, but Lincoln hasn't confirmed availability, so we can't speak to specific themes or features. Buyers wanting compact luxury today are better served looking at the Nautilus, Aviator, or Navigator Black Label lineup. Exclusive Interior Themes and Design Craftsmanship One of the best parts of Black Label ownership is choosing from curated interior themes, each designed by Lincoln to evoke a particular mood. The Aviator offers Invitation, Flight, and Moonbeam; the Navigator offers Atmospheric, Enlighten, and Invitation; and the Nautilus offers Aurora and Chalet interior themes. These themes use materials like Opulence leather and Alcantara suede, chosen for how they age over years of use, not just how they look on day one. The craftsmanship is deliberate. Stitching patterns, trim placements, and surface finishes all coordinate within each theme for one cohesive feel. Stepping into a Black Label vehicle puts you in a space Lincoln designed to make time inside something you look forward to, not just tolerate. You can explore Lincoln Black Label at Planet Lincoln Love Field to see these themes in person. Black Label vs. Reserve vs. Premiere: How They Compare The clearest way to understand what sets Black Label apart is to look at how its features and included services stack up against Reserve and Premiere. Feature Premiere Reserve Black Label Interior Themes Standard Standard Exclusive, designer-curated themes Front Seat Adjustment 24-way 24-way Perfect Position seats with Active Motion massage (30-way on Aviator and Navigator; 24-way on Nautilus) Seat Features Standard Standard Active Motion massage + power thigh extenders Second-Row Seats Standard Heated Heated & ventilated captain's chairs Third-Row Seats Standard Standard Heated with premium leather surfaces Materials Standard leather Premium leather Opulence leather, Alcantara suede, authentic wood Premium Maintenance Not included Not included 4-Year/50,000-Mile Premium Maintenance Car Washes Not included Not included Complimentary anytime Service Pickup Not included Not included Lincoln Pickup & Delivery with loaner Access Rewards Standard tier Standard tier Elevated tier, higher points, exclusive awards Black Label isn't just a better-equipped vehicle. It's a different relationship with the brand entirely. Service Perks and Warranty Coverage Service convenience is one of the most valued parts of the Black Label program. Lincoln Pickup & Delivery means your vehicle gets serviced without disrupting your schedule; Lincoln handles the logistics and hands you a complimentary loaner so you don't have to rearrange a workday around a service visit. Paired with the included Premium Maintenance, routine care ends up feeling like part of the luxury experience instead of a chore squeezed into it. Lincoln Black Label Ownership Benefits Black Label membership includes a range of manufacturer-provided benefits designed to remove friction from everyday ownership: 4-Year/50,000-Mile Premium Maintenance covering oil changes, tire rotations, multipoint inspections, and wear items such as brake pads, wiper blades, engine belts, hoses, and shock absorbers Complimentary anytime car washes at participating Black Label retailers, plus annual detailing Lincoln Pickup & Delivery for Service, including pickup, a complimentary loaner, and return after service Remote new vehicle delivery, along with access to a mobile showroom for shopping on your own schedule A dedicated Lincoln Black Label Experience Liaison serving as your single point of contact from first inquiry through delivery Lincoln Access Rewards at the Black Label tier, with 70,000 points on purchase or lease, early access to redeem from the rewards collection, and exclusive rewards and experiences unavailable to other tiers Access to the Culinary Collection, Lincoln's curated network of restaurants nationwide, with the complimentary experience claimed within the first year of ownership A complimentary one-year Calm membership, activated through the Lincoln app on a registered vehicle Who Should Consider Black Label Black Label tends to resonate with a few types of buyers. Busy executives who value the time savings of Lincoln Pickup & Delivery and 24/7 concierge support often find the program pays for itself in convenience alone. Luxury SUV families cross-shopping the Aviator or Navigator appreciate the heated third-row seating and premium materials that hold up to daily use. Trade-up buyers moving from a Reserve or Premiere model typically notice the jump in personalization right away, whether it's the curated interior themes or the elevated Access Rewards tier. Is Black Label Worth the Investment? For the right buyer, yes. If you care about craftsmanship, personalized service, and a vehicle that fits your lifestyle, Black Label earns its place. The design themes, premium materials, included maintenance, and concierge support add up to a value proposition that holds up on its own. Buyers who see a car purely as a practical appliance may find less reason to upgrade, but drivers who notice the gap between hand-finished leather and standard upholstery, or who'd rather have their car picked up for service than sit in a waiting room, will find Black Label delivers something genuinely different. Experience Lincoln Black Label at Planet Lincoln Love Field Planet Lincoln Love Field is the world's largest Lincoln facility and one of the best places in the country to experience the Black Label program in person. Located at the historic former Braniff International Airways facility near Dallas Love Field, this 267,342-square-foot dealership has six indoor stories of vehicle selection, giving buyers room to compare models, explore design themes, and take the time needed to make an informed decision. Concierge Touches at Planet Lincoln Love Field Our team offers private fittings and remote delivery, running a buying process that mirrors the ownership experience Black Label promises. Owned by Randall, Sherry, and Shelby Reed, Planet Lincoln has served over one million customers and built its reputation on personalized service spanning more than 30 years. Whether you're drawn to the Nautilus Black Label, Aviator Black Label, or the flagship Navigator Black Label, our team can walk you through every detail of the selection process. Visit or Reach Out We're located at 7767 Lemmon Avenue, Dallas, TX 75209. Sales hours run Monday through Friday from 8:30 AM to 8 PM and Saturday from 8:30 AM to 6 PM; service is available Monday through Friday from 7 AM to 7 PM and Saturday from 7:30 AM to 5 PM. Browse our current Black Label selection, or contact us online to schedule a visit or start a conversation with our team. Photo Courtesy of Lincoln